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We understand the marketplace
In today’s competitive marketplace, corporate Canada is
bombarded with requests to sponsor sporting events,
sports figures and teams, public events and charities.
What allows companies to choose the right deal depends
on many key factors: current and future market
conditions, targeting the right demographic, and
budgeting with a healthy return on investment (ROI)
expectation, just to name a few. Typically, auto racing
isn’t on a company’s or corporation’s primary marketing
and investment radar. But it can be.
Pure Motorsports Marketing is a division of our design
and ad agency, Pure Design Marketing, a trusted source
of marketing, advertising and communication services for
clients across Ontario and Quebec for over 18 years. We
know what companies look for in sponsorship and
marketing opportunities, and we provide you with the
materials and the tools to make a successful pitch.
A history of success
Our history in motorsports marketing and sponsorship
programs dates back to 1999. Company principal, Perry
Iannuzzi, during his five-year tenure as Canadian
Automobile Sports Clubs, Solo 1 Director, and subsequent
Vice President, secured many lucrative sponsorship deals
with companies such as AutoValue Stores, Permatex, BF
Goodrich, Castrol, Mobil 1, Yokohama, Toyo Tires Canada,
Inside Track Motorsports News and Goodyear. With every
sponsorship that Perry brokered, these partnerships
netted all parties excellent results from the
investments made and expectations realized.
Veterans in the trenches
Our auto racing marketing experience extends to our own
personal auto race team, Team Mad Macs Racing. By
securing many financial and product sponsorships over
the years, we have been successful in campaigning a one
and two-car team for over nine years. Since 2002, Team
Mad Macs Racing has been successful in competing in
“professional” racing series, such as the ActionFront
Street Stock Series, the Castrol Canadian Touring Car
Championships and the Mobil 1 GT Sprints Championships.
During its own hectic racing schedule in 2004 and 2005,
Team Mad Macs Racing also campaigned two Honda Civics in
the Honda Michelin Challenge series for its sponsor,
Pfaff Auto Leasing. So when it comes to auto racing, we
know the intricate relationships between racing and
business, between image and sales and between activation
and results. We also have a solid understanding of the
common pitfalls that can lead to a team’s failure.
Because Perry is an accomplished road racer, he brings a
veteran’s viewpoint and approach to sponsorship, he
relates completely to his fellow racers, and he
understands the constant battle to find good marketing
partners (sponsors}.
Our expertise speaks for
itself
Over the past nine years, we’ve seen what programs work
and don’t work. It’s this knowledge that allows us to
claim the level of ‘veterans’ expertise. On a daily
basis, we are approached by our corporate and retail
clients, for advice about marketing investments. We
strive to provide innovative solutions that allow
companies and corporations to stand out from the crowd.
Corporate Canada is eager to exploit new exposure
opportunities and it has the budgets to take products
and services to market. We know that many talented
racers are looking for funding for their programs, but
they lack the tools and the resources to secure that
support.
That’s where we come in. With our ‘packaged’ programs,
we provide Canadian racers with the marketing tools that
give them an edge over the ‘unprepared’ competition.
Check out our “Programs” page to view the different
options that will lead you on the right path to securing
the financial backing for your program. |
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Contact us now
to get your program started 905.940.7873 or
goracing@puremotorsportsmarketing.com |
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